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Questions reveal the underlying needs of your trade show visitors By Barry Siskind

Questions reveal the underlying needs of your trade show visitors By Barry Siskind

Your trade show presentation should be all about individuals. When visitors attend a show or conference the last thing they want is to be grouped into a homogeneous mass and…

A Code of Conduct for New Technology at Exhibitions by Barry Siskind

A Code of Conduct for New Technology at Exhibitions by Barry Siskind

It’s an age old problem with a new twist; attendees walk past a booth and immediately form the impression that the booth staff is not really interested in meeting new…

Create a Meaningful and Memorable Trade Show Pitch The Goldilocks Effect by Barry Siskind

Create a Meaningful and Memorable Trade Show Pitch The Goldilocks Effect by Barry Siskind

In the late ninety seventies one of my favourite television shows was the US sitcom WKRP in Cincinnati. The character I remember most was Herbert Ruggles (Herb) Tarlek Jr., played…